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0800 numbers beef up call rates because the caller knows they are free of charge to them.  It’s a way of demonstrating to your potential customers just how far you are prepared to go to help them in the sale.The free 0800 number facility gives real meaning to your professed committment to customer support.
Using 0800 numbers will also assist in managing online marketing campaigns.  It’s evident to many businesses that getting online is the only way to keep their heads above water in the present economic environment, however there is still a need to make your marketing budget perform as effectively as possible, even if all that effort is going into Internet marketing.   Using an 0800 number is a great way to provide data so that you can determine where business is coming from when you’re running a PPC campaign to supplement any SEO activity.
Information from Google Analytics and 0800 call data will enable a review of relative performance and optimum budget distribution.  That can be achieved by just changing the telephone number which appears on the site, depending on your route in.  In fact, there’s no reason why you cannot use several different 0800 numbers to cover all the different methods a potential client or buyer finds their way into and accesses your site.
Google Analytics will give you highly accurate historical information about how and where your online business has come from, but the actual sale or conversion will often still depend on an inbound phone call.  A website may seek (and often might succeed)  to answer as many questions as possible, but  depending on the perceived complexity of your product or service, there are still customers that prefer to hear a voice at the end of the line before they make the purchase commitment.
Giving out a free 0800 number will increase inbound traffic and allow you to maximse the natural visibility achieved via SEO.  They cost nothing to set-up, so there’s no real budgetary restriction in applying this level of tracking for your online business.Aside from the fact that it encourages callers (because they know it’s free), an 0800 number will provide valuable data to collate and measure the success of marketing campaigns.